All Inclusive Holidays Spain

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Over 1000 Britons were asked about their holiday behaviour.

“Are Britons different people on holiday?”

Kuoni Holiday Report 2011

This Report discovers how holidaymakers behave before, when they get to their holiday destination and when they return to home soil: what they eat and drink, what they wear, how they prepare, what they enjoy and who they make friends with. The Report also reveals how holidays can change people’s state of mind and their resulting behaviour. It also highlights stark regional variations; why Liverpudlians are most prudish about seeing anyone topless, for example, and how youngsters view holidays of the future. As a result, we can unpick the ways in which British people turn their dream holiday into a reality and see how a break from everyday life can broaden our horizons and change our behaviour.

In a nutshell Eating less healthily, drinking more, expecting more sex and in more adventurous places, soaking up beautiful sites and splashing the cash; these are just some of the typical holiday behaviours highlighted in the 2011 Kuoni Holiday Report, which underlines how Brits’ inhibitions really let loose when on holiday. This new research, conducted by Kuoni, explores the ways in which holidays help us to escape from our everyday routines and prompt us to think about or do some unusual things. The report looks at different modes of behaviour before, during and after a holiday, from eating and spending habits, to manners, etiquette and holiday romance.

As one of the leading travel companies in the world, Kuoni tries to get under the skin of the typical holidaymaker. From exotic beach ideaways to family holidays, safaris, tours, spa holidays and romantic breaks to world class luxury, Kuoni can tailor-make the perfect holiday escape.
Simple geography is clearly only one aspect of the holiday. Holidays can offer opportunities to make life-changing decisions, as was highlighted in Kuoni’s 2010 Holiday Report.

For the 2011 report, Kuoni is looking to further understand their customers and asked 1015 British holidaymakers aged 25-65 about their behaviour while on holiday. Kuoni commissioned Opinion Matters to carry out independent research in November 2010 with a nationally representative panel that goes on a holiday abroad at least once every year.

According to Brits, the top five fashionable nationalities are:
h Italian (38%)
h French (22%)
h Spanish (9%)
h British (7%)
h Swedish (5%)

Although British men (35%) and women (40%) both rate Italian fashion, it seems that women favour classic French chic more than men (27% vs 17%). A holiday provides us with a chance to dress up that is often missing from everyday life, where we are often restricted to smart work wear, uniforms or dressdown, casual clothes. It seems that, on holiday, clothes are allowed to be trendier, shorter, more colourful and, more importantly, different.

We asked British holidaymakers if they dress differently when they’re on holiday – and whether their holiday influences their personal style when they get back home. Over a third (34%) of British holidaymakers say that they dress more casually on holiday – which must be a relief
to those who are expected to wear formal clothes during the working week. Although men do indulge in these preparations too – buying clothes (36%) and exercising (20%) are the most popular – they are far more likely than women to not do anything to prepare for their holiday.

More than a quarter of men (26%) compared to just 7% of women take this low-key approach to holiday planning and preparation. Age also plays an important part. Older holidaymakers are more likely to take a practical approach, making more effort to read up on their destination before they leave: 65% of those aged 55-65 do this. Pre-holiday shopping and grooming are most likely to be undertaken by those aged
25-34: this is the age group most likely to buy new clothes (58%), diet (36%), exercise (41%), have a manicure/pedicure (18%), fake tan (13%), change hairstyle (16%) and have a spa treatment (10%).

REGIONAL VARIATIONS

When given the opportunity to supply their own answers, many participants said that they save money in preparation for their holiday.

People from Sheffield are most likely to buy new clothes for their holiday (78%).

People from the North West are the most likely to not do anything in preparation for their holiday with 21% of people from Manchester and 22% of people from Liverpool stating as such.

Although reading up on your chosen destination is most important to British holidaymakers (54%), women make far more elaborate reparations
than men – many of them relating to their appearance.

Article Courtesy: http://www.kuoni.co.uk/sitecollectiondocuments/kuoni-holiday-report-2011.pdf
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