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Over 1000 Britons were asked about their holiday behaviour.

“Are Britons different people on holiday?”

Kuoni Holiday Report 2011

For the 2011 report, Kuoni is looking to further understand their customers and asked 1015 British holidaymakers aged 25-65 about their behaviour while on holiday. Kuoni commissioned Opinion Matters to carry out independent research in November 2010 with a nationally representative panel that goes on a holiday abroad at least once every year.

Holiday behaviour

No one wants their holiday experience to be compromised by the behaviour of others, so we asked British holidaymakers for their thoughts
on holiday etiquette.

Unspoken code of conduct British men don’t like to show off Getting away from it all doesn’t mean leaving good manners at home – and
British holidaymakers abide by an unspoken code of conduct whether they’re exploring historical sites, lounging by the pool or dressing up for dinner.

The top five holiday hates for British holidaymakers in others are:
h Littering (75%)
h Poor body hygiene (63%)
h Talking loudly (50%)
h Taking pictures of others without asking (40%)
h Not tipping (34%)

As a general rule, women are more preoccupied with holiday etiquette than men – and there are particular areas where they exhibit stronger disapproval. Poor body hygiene is particularly offensive to women (68% vs 57%) and they are much more likely to disapprove of topless sunbathing. Almost three in ten women take issue with topless sunbathing or limited beachwear compared to 13% of men. Women in a relationship without children are most likely to feel uncomfortable with this (25%). Given that a much smaller proportion of men have a problem with this, it’s safe to assume that they are simply content to admire the view!

Talking loudly, not tipping and openly admiring the opposite sex are equally unpopular with both men and women, but women are more likely to think it’s bad manners to take a photograph of someone without asking for their permission (42% vs 36%).

Men, on the other hand, are more likely to disapprove of any kind of behaviour that could be interpreted as “showing off”. Men are almost twice as likely as women to frown upon indulgent spending (17% vs 10%) and are critical of people who over-tip in order to appear generous (18% vs 12%). Men are almost three times as likely as women to disapprove of people who dress to impress (14% vs 6%), or attempt to speak the native language (7% vs 5%).

Clearly, male etiquette demands that the well-mannered holidaymaker should be composed and quietly confident, without seeming to seek out the approval or admiration of others. The survey also offered participants the opportunity to present their own answers, regarding what constitutes unacceptable behaviour while on holiday. There were some predictable patterns within the range of answers received.

These include:
h Drunken behaviour
h Shopping or dining in beach wear
h Sex on the beach
h Smoking on the beach right next to others
h Swearing

AGE , GENDER & REGIONAL VARIATIONS

Holidaymakers aged 45-65 consistently show higher levels of disapproval and more exacting standards of etiquette than younger age groups.
h Londoners are particularly disapproving of poor body hygiene (67%), perhaps because they are forced to endure cramped conditions and various odours during their daily commute to the office!

People from Liverpool are the most likely to disapprove of topless sunbathing (24%).
Childless couples are most likely to disapprove of people who openly admire the opposite sex (28%) and they felt the strongest about littering (80%).

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In addition, women also show a greater willingness to talk to people they don’t know when they are on holiday (28% vs 23% of men).

Men also shed their inhibitions when they are on holiday – particularly when it comes to love and sex. Men are more likely than women to admit to flirting with strangers (10% vs 6%) or flirting with their partner (9% vs 7%) or having sex with strangers (3% vs 2%). Though low numbers (only 3%), there is no difference between the age groups when it comes to having sex with strangers, though the younger generation are more happy to flirt with strangers (11%).

Both men and women say that they do things that are out of character because they want to be more relaxed (56%), have more fun (47%), have new experiences (39%) and feel less self-conscious because they don’t know anyone (34%).

However, it seems that women are motivated by these desires rather more than men, and feel especially liberated by the fact that no one knows who they are (38% vs 28%).

AGE , GENDER & REGIONAL VARIATIONS

Men are more likely than women to say that they want to be naughty and throw caution to the wind when they are on holiday (14% vs 9%).
h Young people in particular feel liberated by the fact that they don’t know anyone: 42% of people aged 25-34 say that this enables them to do things that are out of character when they are on holiday.

People from Glasgow are most likely to say that they feel less self-conscious on holiday (42%).

Londoners are most likely to say that their behaviour is out of character while on holiday because they wish to upgrade their lifestyle (14%). This suggests that they are willing to spend more money and enjoy a taste of luxury that is not a part of their everyday life.

Holidays give us ample opportunity to cast off our inhibitions and behave in a way that we would feel less comfortable doing at home.
Typically this amounts to spending more money (37%), drinking more alcohol (26%), talking to strangers (26%), wearing different types of clothes (23%), or trying new things (23%). However, one in 20 people say that going on holiday gives them a chance to become “someone different” and adopt an entirely new persona. It seems that women are quicker to shed their inhibitions than men: three in ten men say that they don’t do anything out of character when they are on holiday, compared to more than one in five (21%) of women, suggesting that 79% of women do things out of character when on holiday.

Women also appear to feel a great sense of freedom in terms of what they wear: 29% wear different types of clothes (compared to 16% of men) and 17% wear more revealing clothes (compared to 6% of men).

Letting inhibitions run wild A chance to become someone different We’ve already seen that British holidaymakers enjoy spending their hard earned cash when they get away on holiday. But what do they spend it on?

The top five responses are:
Day trips (45%)
Local foods (41%)
Local handicrafts (31%)
Health and beauty treatments (19%)
Clothes (17%)

In each of these cases, women are more likely than men to treat themselves – they are more than twice as likely to enjoy health or beauty treatments (25% vs 11%) and also have a particular fondness for picking up local handicrafts (39% vs 23%). Although almost a quarter of  men (23%) claim that they don’t treat themselves to anything different than they would at home, they are more likely than women to enjoy extreme sports (17% vs 13%).

Good manners are not left behind on holiday but any form of restraint over spending money is very much relaxed while on holiday.


Article Courtesy: http://www.kuoni.co.uk/sitecollectiondocuments/kuoni-holiday-report-2011.pdf
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